SQL Full Form is Structured Query Language. SQL is a standardized interactive language or program created to request information from any database. It is pronounced as ‘see-kwell’ or just as S Q L. Originally, IBM research center designed a version named SEQUEL or Structured English Query Language in 1974-75. It was initially a commercial system introduced by Oracle Corporation in the year 1979.
SQL consists of both ISO and ANSI (American National Standards Institute) standard and most of the database products are compatible with SQL. Queries through SQL are presented as command language which allows you to insert, choose, update, and locate the data. The most common commands of SQL such as ‘Insert, update, create, drop, select’, etc. helps to accomplish most of the required job with the database.
SQL Full Form – Sales Qualified Lead
Full Form of SQL is Sales Qualified Lead. SQL refers to a prospective customer which has been studied and investigated first by the marketing department of an organization, and then by the sales team of the same organization. An SQL reflects the intent to buy products of a company and helps in the determination whether the buyer is a perfect fit.
The label of an SQL is used only when the prospect is willing to be pursued for transformation into a customer. The constitution of an SQL may have variations depending on the company. There are MQLs (which stand for Marketing qualified Leads) that the marketing departments identify on the onset of the process when the company decides to promote interest in its goods.
These MQLs are generally passed on to the sales teams once there is a display of intent to buy, thus converting them into SQLs. The lead management process of the company determines an SQL and this is often reflected by those actions that a prospect will resort to express intent to buy. Many companies employ, what is called, a lead scoring process for targeting serious buyers and it is designed to save time and expedite this whole sales process.
In this whole process, there is a constant collaboration between the marketing and the sales departments for the determination of the actions and qualities a prospect will take for advancing to the next stage. For SQLs, companies make use of many techniques such as customer profiling and most of these techniques are largely based on demographic factors.