Full Form of MOM :
Marketing Operations Management
MOM Full Form is Marketing Operations Management. MOM is basically a version of what is called end-to-end marketing optimization, involving from budgeting and planning to execution and analysis of global marketing through the management of content marketing. The nature of MOM is conceptual and gives definition to all those processes that support marketing tactics and strategy. These processes are created into software tools, that is, systems relating to Marketing Resource Management. MOM is defined by an attempt to secure trackable and measurable Return on Marketing Investment (abbreviated as ROMI). In order to achieve this, a marketing dashboard is created, which ultimately leads to better marketing effectiveness.
This aforementioned concept relating to marketing dashboard is basically this: that an employee of any organization or a marketing executive can access a system that reflects the status of the ongoing marketing activities such as status relating to fuel consumption, speed, and other metrics involved in the automotive analogy. Along with software vendors, the MRM industry facilitates assistance to organizations with the help of their MOM.
MOM must be utilized effectively and there are many ways to do such as identifying the operational structure and the decision making, which ensures conservation of resources and prevention of overlapping of functions; using data for measuring performance in marketing and providing flexibility in strategy making; using technology wisely to ensure greater utility of MOM; enumerating marketing and business objectives to provide a clear picture of the direction being taken, as this contributes to building up a stronger leadership; maintaining correct and in-depth knowledge about MOM. There can be other ways to reap more benefits out of MOM and much of it depends upon the nature of the business. Tabs must be kept on the developments occurring on MOM otherwise, all efforts will go to drain. Pragmatic operations of the management will ensure greater utility and will provide greater advantages.
MOM Full Form also refers to Minutes of Meeting. Though there could be several terms to explain MOM full form, but the most relevant one that applies to business models and corporates all over the world is Minutes of Meeting. The term ‘minutes’ informally means ‘notes’. Hence, MOM is the written notes or record of an important meeting. MOM typically contains the excerpt of a meeting including number and names of attendees, core issues discussed, responses of important people and the decisions that came out of the meeting. On the other hand, ‘minutes’ can be the record created of the happenings and proceedings of a courtroom with regards to the trials, witnesses, the name of attorneys, etc.
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