Full Form of MMS :
Multi Media Messaging
MMS Full Form is Multi Media Messaging. MMS is a standard service for mobile messaging. Though it is almost same as SMS or short messaging service, MMS is different because its allows text, audio, video messages and images to be transferred between mobile devices. Also, MMS allows sending text from mobiles to mailboxes. MMS capable phone initially started appearing in 2002. MMS lets various formats like colors, fonts, GIF, JPEG, MPEG, Mp2, and MIDI being sent or received through mobile phones. Nevertheless, it’s a single entity and not a group of attachments. MMS does not limit the size of messages sent and hence requires a 3G or third generation network connection. Most often, MMS is utilized by businesses and organizations to send huge messages to their customers, inquirers, subscribers, and more. Another main area of application of MMS includes news, weather reports, bulletins, maps, etc.
MMS Full Form – Additional Information
Multimedia Messaging Service, which is also known as by its famous acronym MMS, is a standardized service enabling users to send messages which include multimedia content from and to cell phones over a cellular network connection. Providers and users may know this service as Picture Message (abbreviated as PXT) or a simple multimedia message. The characteristic of an MMS is that is elaborated upon the capability of SMS and allows users to exchange text messages, whose length is greater than 160 characters. The service offers additional features, which are not available in a typical SMS service. In an MMS, apart from text messages pictorial or other media can be sent. A video of up to 40 seconds of length can be sent as a MMS.
There are different kinds of uses of MMS however, the most common one is in the transmission of pictures from those handsets that are equipped with in-built cameras. Media companies make use of this service as a mode of delivering entertainment content or news whereas retailers employ MMS as a tool to deliver product images, coupon scans, videos, and other stuff. The Wireless Application Protocol (abbreviated as WAP) and 3rd Generation Partnership Project (abbreviated as 3GPP) have immensely helped in the development of a standardized MMS and further efforts are being made by Open Mobile Alliance (abbreviated as OMA). There are many things about MMS which most of us don’t know about. So, let us find out some incredible info about this amazing service that has contributed abundantly in building up communications. Here are three points about MMS you should know:
History behind MMS
Interestingly, MMS service was originally created as a captive technology that allowed service providers collection of fee every time a user clicked a picture. Early MMS services were afflicted with several technical glitches that resulted in significant consumer disappointments. However, lately, several technology companies have improved the service, solving many of the issues such as content optimization, increase throughput, and handset detection.
When MMS service was introduced, China was the first country to tap its commercial potential due to an increase of camera handsets and computers. China currently provides some of the most sophisticated MMS services across the globe. As far as Europe is concerned, Norway offers the most advanced MMS services with its use reaching 84 percent of all mobile subscribers. Statistics showed that on average Norwegian subscribers sent at least one MMS per week. Due to the wide use of smartphones, MMS traffic in the United States of America saw an increase by 70 percent between the years 2010 and 2013.
Challenges in front of MMS industry
The following challenges are interesting as they do not exist in SMS service:
- Content Adaptation: This challenge is basically the incompatibility among different brands of mobile phones. Multimedia content from one brand of the mobile phone may not necessarily be compatible with the recipient brand of mobile phone. When a network operator supports content adaptation, its subscribers enjoy MMS compatibility throughout. This, however, is not certain when in respect of other network operators.
- Distribution Lists: Presently, MMS services do not provide for distribution lists to address a number of recipients, specifically by content providers. This is called in 3GPP value-added Service Providers (Abbreviated as VASPs)”.
- Bulk Messaging: Another challenge with MMS service is that the efficient transmission of multimedia content is disturbed when the transmission is being made to a large number of addressees. Work is being done to do away with this issue but there has been no significant progress up till now.
- Handset Configuration: Unlike in SMS, there are numerous configurations that are needed to enable the use of MMS services. This is considered one of the main reasons why people are discouraged to use MMS services. It consumes a lot of time and does not always result in the correct Mobile operators have started exploring options for new device management techniques that will help resolve this issue.
- WAP Push: There are only a few mobile operators that provide direct connectivity for content providers to their MMSCs (abbreviated as Multimedia Messaging Service Centre). This results in the use of WAP push for delivering content, which makes recipients pay more than the actual
Thus, it is clear that MMS service has to face a lot of challenges and these glitches have largely contributed in discouragement among mobile users. The world, today, functions at a fast pace and the aforementioned issues will only slow it down. Nevertheless, several major companies have started working on these issues and we hope to find solutions to them soon.
A brief technical description will help you understand how a typical MMS functions. It is to be noted that the functional mechanism of MMS is different from that of SMS. The first step involves the sending mobile device to conduct encoding of the multimedia content. This message is forwarded to MMS Store and Forward server of the carrier, which is called the MMSC. In the case where the receiver is a different carrier, then MMSC functions as a relay and forwards the message to the MMSC of the carrier of the receiver via the internet. When the receiver MMSC obtains the message, it determines MMS capability of the handset (whether it supports MMS). If it does, then the extraction of the content, followed by transmission to a temporary storage server. This storage server has HTTP front end. A “control message” in the form an SMS is sent to the receiver handset triggering its WAP browser to launch and obtain the multimedia content.
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